A Conscious Alternative to Black Friday: Why We’re Celebrating Green Friday
Each year, as November rolls around, inboxes fill with countdowns, flashing sales and pressure to buy more. But what if there was a different way to approach the season, one that felt lighter, calmer and more meaningful?
This year, The Living Co. is saying no to Black Friday and yes to something far better: Green Friday.
What Is Green Friday?
Green Friday is the mindful alternative to the frenzy of traditional Black Friday. Instead of encouraging overconsumption, it’s about slowing down, supporting ethical brands and making purchases that truly matter.
Born as a movement to challenge fast consumer culture, Green Friday is about conscious shopping, choosing quality over quantity, small business over mass production and sustainability over short-lived sales.
For us, it’s not about “missing out.” It’s about redefining what value really means.
Why We’re Choosing Green
At The Living Co., we’ve built our brand around a simple belief, that living sustainably should feel beautiful, thoughtful and effortless.
Black Friday doesn’t align with that philosophy. The rush, the overwhelm, the unnecessary waste, it’s the opposite of conscious living.
Green Friday, however, reflects everything we stand for. It’s our way of showing that you can celebrate the season without compromising your values. That thoughtful design, ethical production and sustainability aren’t trends, they’re choices that create lasting impact.
Supporting Local and Sustainable Makers
Every product we curate tells a story, of Australian design, transparency and craftsmanship. From Addition Studio’s design-led self-care rituals to Milligram’s mindful homewares and Porter Green’s reusable essentials, each piece is made to last, not landfill.
When you shop with us this Green Friday, you’re supporting real people, local makers, small batch producers and conscious creators who pour intention into every detail.
You’re also helping to reduce packaging waste, avoid excess stock and invest in products that are both functional and beautiful.
That’s the kind of impact we want to make.
How You Can Join Us
This Green Friday, we invite you to shop consciously. Whether it’s choosing one thoughtful gift for someone you love, or simply taking the time to pause before purchasing, your choices matter.
Browse our Living Edit, a curated collection of toxin-free, design-led essentials for home and body.
Explore our Gift Kits, consciously curated bundles designed to bring ease, care and style to the art of giving.
Support small, because the most sustainable choice is often the most personal one.
A Better Way to Celebrate
We believe sustainability isn’t about sacrifice, it’s about intention. About creating homes, moments and memories that feel good now and for years to come.
This Green Friday, let’s celebrate more meaning, less waste and a lighter way to live.
Shop consciously. Gift beautifully. Live intentionally.
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