The Heart Behind The Living Co 💚 

We believe in the quiet power of daily rituals, the way we clean, gift and care. These moments shape our homes, our wellbeing and the world around us.

When we took over The Living Co. in 2021, it wasn’t just a business decision. It was a natural next step, a reflection of how we were already living and the kind of future we want to help create.

We’re sisters, Nat and Joyce. Nat brings her background as a research scientist, with a deep understanding of how everyday products affect our health and environment. Joyce comes from a world of design, with a love for conscious branding, aesthetic details and ethical storytelling.

Together, we saw an opportunity to turn a simple eco store into something more:
A trusted space for modern, mindful living.

A New Way to Live Lightly

As busy working mums, we know sustainable living can feel overwhelming, too many options, too much greenwashing, not enough clarity. So we built The Living Co. to cut through that.

This is a space where every product earns its place, clean ingredients meet good design and where you can feel confident that the choices you make are safe, thoughtful and aligned with your values.

We believe sustainability should feel good, not like a sacrifice. And that the most powerful change happens in the small, everyday moments.

What We Stand For

We personally research and test everything we stock, from ingredients and materials to packaging, supply chain ethics and end-of-life impact

We personally research and vet every item in our store, looking at ingredients, materials, packaging, supply chain ethics and end-of-life impact. If it’s not something we’d use in our own homes or with our kids, it doesn’t make the cut.

We champion Australian brands, toxin-free formulas and timeless, thoughtful design. We prioritise transparency, quality and true sustainability, no gimmicks, no overwhelm.

Our promise? You can shop knowing every product has been chosen with care.

From Small Swaps to Big Shifts

We’re still in the day-to-day, packing orders, trialing new products, dreaming up new ways to make low-waste living simpler, more stylish and more joyful.

Because we don’t believe in perfect.
We believe in purposeful.
And in helping more families live a little lighter, in ways that feel good, not guilt-driven.

Thanks for being here. We’re so glad to share this journey with you.

Nat & Joyce 💚