Quiet Power Part 1: Why women-led brands matter

Small business thrives on more than just products, it thrives on relationships.

In a time driven by trends and algorithms, there’s something quietly powerful about choosing to support businesses that care about how things are made, who they’re made by and what they stand for. This is the choice we make so we can build and shop with intention.

At The Living Co, we’re proud to be part of a circle of thoughtful, women-owned brands who are not just running businesses, they’re creating legacies of care, imagination and purpose. We share more than shelf space. We share values.

Small business, big intentions

Every brand that we feature is doing more than making beautiful things. They’re reshaping industries by what matters most: ethics, sustainability and responsible design.

Together, we’re committed to minimising waste, honouring both people and the planet, and building businesses that reflect our values. These intentions shape everything we do at The Living Co.

Meet the brands we’re honoured to stand beside

We’re so excited to spotlight three amazing women-led brands that enrich our community. These brands are inspiring us with their creativity, intention and integrity.

Altasphere

Through scent, ritual and slow design, Altasphere invites calm into the everyday. From essential oils to ceramic diffusers and simple wellness accessories, this brand transforms the ordinary into something sacred.

Each item is a gentle reminder to be present, to pause, breathe and reconnect. Altasphere isn’t just about wellness, it’s about the art of taking care.

Discover Altasphere

Hunted + Co

A sister-run sanctuary of lovingly curated homewares, timeless gifts, and accessories that are an expression of you. Hunted + Co brings warmth, character and style into the everyday, offering pieces that are not just beautiful, but meaningful.

Every object tells a story. Every collection is infused with thoughtful curation, creativity and a bold yet grounded aesthetic.

Visit Hunted + Co

Wicks Intimates

Wicks Intimates is reimagining comfort with their absorbent, sophisticated lingerie, created for real women, throughout each stage of life. Whether during your cycle, postpartum, managing everyday light bladder leaks, or just craving softness without compromise. Their designs provide quiet confidence and conscious functionality.

This is intimate apparel made to support, uplift and celebrate. A lovely reminder that our bodies need gentleness.

Explore Wicks Intimates

We’re drawn to these brands not just for what they create, but how they create, with care, transparency and a deep respect for the people and planet. We’re united by a shared commitment to conscious business and creative integrity. It’s a quiet movement of women in business, supporting each other for meaningful, long term change.

Because when values align, momentum is created.

How you can get involved

Every time you shop with a women-led small business, you’re doing something amazing. You’re:

1. Supporting local makers and ethical supply chains.
2. Choosing slow, sustainable production over mass-market excess enabling founders to keep making on their own terms.
3. Part of a values-led movement that's changing retail for the good.
4. There’s strength in shared values. There’s magic in mutual support. And if you’re a small business founder reading this, you’re not alone.

Whether you’re just starting or scaling with care, know this: your work matters. Your values matter. And there’s a growing sisterhood walking this path beside you.