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3 Points We Can Learn from Ethique on Eco-Friendliness

Ethique Products-The Living Co.

Ethique is an eco-friendly brand based in New Zealand that specialises in creating and selling zero-waste beauty products. The brand has gained immense popularity and has become an inspiration for other companies that are looking to adopt sustainable and eco-friendly practices. In today's article, we will discuss three key points we can learn about eco-friendliness from them.

Eliminate Plastic Packaging

Ethique primarily focuses on eliminating plastic packaging from its products. Most beauty products come in plastic containers used once and then disposed of, causing significant environmental harm. Their solution to this problem is to create products that do not require any packaging. Ethique products come in solid bars that can be used directly on the skin or hair, eliminating the need for any plastic packaging.

By eliminating plastic packaging, they have reduced plastics in landfills and oceans. Founder Brianne West states, "Our products have helped save over six million plastic bottles from being produced and disposed of. This is a significant achievement, and it shows that it is possible to create beauty products that are both effective and environmentally friendly."

Use Sustainable Ingredients

Another key aspect of the Ethique’s eco-friendly practices is its use of sustainable and natural ingredients. Most beauty products contain many chemicals and synthetic ingredients that harm the environment. On the other hand, the Ethique products are made from natural ingredients that are sustainably sourced.

For example, Ethique's shampoo bars are made from coconut oil, cocoa butter, and essential oils. These ingredients are good for the hair, biodegradable, and do not harm the environment. It also ensures that its ingredients are sourced in ways that are ethical and sustainable. They work with farmers and suppliers who use sustainable methods and do not harm the environment.

Using sustainable ingredients, The brand promotes a more sustainable and environmentally friendly approach to beauty products, showing that it can create effective products without harming the environment.

Support Environmental Causes

As a business, they don't just create eco-friendly beauty products. Ethique are also actively involved in supporting environmental causes. For example, they partnered with the Australia Zoo Wildlife Warriors, founded in 2002 by Steve and Terri Irwin. The sale of each bar contributes AUD 1 to the foundation, which supports establishments such as the Australia Zoo Wildlife Hospital, which provides life-saving treatment to thousands of animals annually.

By advocating environmental causes, this eco brand shows they are dedicated to creating a more sustainable future. 

What We've Learned So Far

Brianne West's eco-friendly venture is a great example of a company committed to eco-friendliness. They have shown that it is possible to create effective beauty products without harming the environment. By eliminating plastic packaging, using sustainable ingredients, and supporting environmental causes, her company has inspired other companies looking to adopt more sustainable practices. We can all learn from their approach to eco-friendliness and work towards creating a more sustainable future.

You Can Order Ethique Products Directly from The Living Co.

At The Living Co., we provide an eco-friendly shopping experience by offering excellent organic food and natural cleaning products that are low-waste and plastic-free. We aim to help you shop consciously and lead a sustainable lifestyle. Order eco goods from Ethique in Australia by visiting our online store now!


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