Ethique Solid Shampoo Bar Tone It Down for Purple shampoo for blondes (110g)

Say bye-bye to brass and hello to bright, bouncy tresses!

Neutralise brassy tones from blonde and silver hair with purple pigments in our Tone It Down shampoo bar. To give this vibrantly purple bar its toning superpowers to cancel out unwanted yellow tones, we’ve formulated it with ethically sourced mica, a blend of naturally occurring mineral pigments, and a dash of beetroot powder for an extra boost of colour.

Fairly traded babassu oil and cocoa butter add softness and shine as the sulfate-free formula gently cleanses. To top it off? The luxurious scent of jasmine and vanilla makes every hair wash day feel like a treat.

81% of users* found their hair looked shinier and healthier after using Tone It Down. *based on 12 consumers surveyed.

Best used regularly with our Tone It Down solid conditioner bar for lusciously luminous locks.